MINI
ARTS ORGANIZATIONS

with operating budgets between $100k- $750k

For teams like yours—small yet mighty, and perhaps a tad overworked—you're often juggling more than you should. With daily fires to extinguish, it's a challenge to focus on marketing tasks, especially when you're unsure of their purpose. It's common to resort to a "copy-paste" approach in marketing, relying on predecessors' strategies without truly understanding if they're the best fit for your time and resources. Spoiler alert: they might not have had it figured out either.

At this level, there are two primary services tailored to organizations of your size: group training classes for engaging, live sessions with nine other arts organizations of similar scale, and personal coaching for in-depth, customized support.

Unsure about where to start? Booking a free discovery call with us is a great first step. We're here to explore your aspirations and connect you with the right resources for your organization's journey.

YOUR BEST 
SOLUTIONS

JOIN A TRAINING COHORT

Cohorts are live group training workshops available to mini arts organizations. Affordable and built especially for your size, learn all things Arts Marketing.

COACHING AND CONSULTING

Personalized coaching with bi-weekly calls focusing on immediate, actionable steps tailored to your current challenges & needs.

SEASON LAUNCH SUPPORT

Make every season debut memorable with our comprehensive support, ensuring your launch captivates and engages.

SPECIAL PROJECT

Dream big for your art projects—we're here to handle the tough stuff. As your support team, we smooth out challenges so you can focus on creating. Let's bring your visions to life, stress-free.

UPCOMING 
MINI COHORT

NEXT COHORT: JULY 2024

join a live training cohort

Arts Marketing foundations

Arts Marketing Foundations for Mini Organizations' offers specialized, practical strategies to enhance your reach and impact. Simplify the complexities of arts marketing, ensuring your efforts not only resonate but also result in tangible growth. Tailored for your unique challenges and opportunities, it's about making the most of every resource, every moment.

Feel the strength of clarity, the beauty of community
and the ease of a stress-free path.

LEARN IN REAL TIME

Ask questions, receive feedback, and engage in dynamic, conversational training in weekly group live coaching sessions with a cohort of up to 9 other similar sized organizations.

PINPOINT YOUR BEST METHODS

Each week, your training focuses on essential aspects of marketing the arts, encompassing advertising creation, managing marketing expenses, setting revenue targets, planning advertising timelines and strategies, organizing tasks, generating content, optimizing websites, and more.

BUILD COMMUNITY

Connect with peers, share experiences, and build a network of collaboration and growth with like-minded people going through the same things you are.

LEARN ALL 
ABOUT COHORTS

LEARN MORE 
ABOUT COACHING

WHAT’S NEW IN ARTS MARKETING?

MARCH 2024

Your questions answered

Common questions

We specialize in bridging your strategic plans with daily operations, growing and diversifying audiences, planning for seasons and events, and crafting efficient marketing budgets. Plus, we’re here for the everyday marketing needs of small and mid-sized arts organizations.

We specifically price certain products to be affordable to artists and arts organizations based off of their operating budgets.  Please visit our Pricing Page for a better breakdown.   If you still have concerns about affordability please reach out for a free initial consultation, and we can explore grant opportunities and free resources to help get you started.

Our group coaching program is specifically designed for micro, mini arts organizations, and individual artists to offer a cost-effective way to access valuable guidance and support. This setup is ideal for entities at these levels, allowing for shared learning experiences while managing costs effectively. When an organization evolves to what we classify as ‘small’ size, the complexities and nuances of its operations and challenges tend to increase. At this point, we recommend more tailored support that can dive deep into these complexities. This ensures that every organization, regardless of its size, receives the most beneficial form of guidance and support tailored to its specific stage of growth. Our aim is to provide the right environment for each organization to thrive, recognizing the distinct needs at each level of development.

Our main focus is on arts organizations – specifically those under $5 million: theaters, galleries, and cultural groups all aiming to increase their audience reach and use their resources more effectively.  

We’re deeply rooted in the arts sector. With a team that has firsthand experience in arts organizations, we bring a unique perspective that’s both creative and grounded in practical industry knowledge.

Absolutely! At certain retainer levels, we can manage all your advertising needs, including deadlines, Google grant management, and social media ad campaigns. 

We do! While many of our resources are free, such as workshops and social content, we’ve also worked directly with individual artists on a more personalized basis, often supported by grants. Group sessions are also an option.

We use a range of metrics to assess success, starting with your mental health, are you feeling more focused, a bit lighter, and hopefully less stressed.  Then of course we focus on audience growth, engagement rates, ticket sales, and the overall return on your marketing investment.

Expect enhanced audience engagement, smarter use of your marketing budget, an increase in ticket sales, less stress among your staff, and consistent organizational growth. Not to mention, a friend in your corner.  Your job is hard!

It all begins with understanding you: your challenges, objectives, and what makes your organization unique. From there, we develop a strategy tailored to your specific needs.

Starting is simple: reach out for a complimentary discovery call. We’ll discuss your needs and craft a personalized marketing strategy, followed by ongoing support and strategy adjustments. 

Results can vary, but typically you’ll see positive changes within a few months of implementing our strategies.

While marketing is our main focus, our strategies often complement grant writing and fundraising. We also have connections with industry specialists in grant writing and fundraising, and we’re more than willing to make introductions. 

Yes, we offer workshops and training sessions in various aspects of arts marketing, aimed at enhancing the skills and knowledge of your team.

Our firm is dedicated to the arts and culture sector. We focus exclusively on this industry and do not offer services outside of it.

GETTING STARTED IS SIMPLE

1.

BOOK YOUR DISCOVERY CALL

It all starts with a simple, complimentary no-pressure conversation. This is your chance to ask questions, discuss the specific challenges your organization is facing, and discover how we can make a difference.

2.

CLARIFY + STRATEGIZE

Through our collaborative and insightful approach, we'll develop step-by-step, personalized recommendations that align with your goals and resources. This process ensures you feel informed and confident about your organization's journey.

3.

IMPLEMENT AND THRIVE

Watch as your organization transforms - with streamlined marketing, optimized resources, and expanding reach. Our goal is to empower you, so the progress you make with us enriches your organization's impact both internally and in the community.

The Key Elements of Effective Arts Marketing

TRANSFORM ARTS CHAOS

into Organizational Balance & Mindful Growth

The Key Elements of Arts Marketing

Download Our Guide to Arts Marketing Plans