Your dream. Our mission.

We believe that art has the power to change the world.

There’s something special about smaller arts organizations—you’re the heart of groundbreaking art with the most limited resources, yet you create masterpieces. We’re all about shining a spotlight on you, making sure your incredible work gets seen and felt. From crafting personalized marketing plans to connecting you with audiences who’ll love your work as much as we do, we’re here to support every step. Plus, we’re pretty nerdy about it. Marketing your art? It’s our favorite kind of puzzle. 

What Guides Us

Our values are the heart of our identity, reflecting our beliefs and guiding our actions. 

Empowerment through Art

We're dedicated to sharing information that empowers artists and organizations, helping you make a more significant impact with your art.

Fostering Community and Support

Creating a warm, supportive space for artists and admins to connect and thrive, your job may be lonely, but here, let's build your community.

Be Honest and kind to all

Our foundation is built on understanding, honesty, and fairness, fostering a community where empathy guides our actions, ensuring everyone feels seen and valued.

A Mindset of Growth

We're committed to evolving with the ever-changing landscape, ensuring we stay ahead in our industry by embracing innovation, continuous learning, and professional development.

Born from a need in our industry.

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I’m Lynette Shy, the founder of Confluence Arts Solutions. 

With over two decades in the arts & entertainment industry, I’ve witnessed the unique hurdles small to mid-sized arts organizations encounter daily: the tight budgets, the time constraints, the overextended teams. I’ve lived these challenges and understand them deeply.

That’s exactly why CAS came to life.

At Confluence Arts Solutions, we’re more than just a service provider; we’re your ally in the arts. My commitment is to offer the support you need, freeing you to focus on your true passion: creating and sharing art.

I GET IT – because I’ve been there. Let us help you navigate this journey.


Meet The Team

Lynette Shy

Founder/CEO/Marketing Coach | Tap Dancer

Megan Wurtz

Account Manager | Dancer

Karen Wing

Administrative Assistant | Ballet Dancer

Sydney Smith

Digital Manager | Stage Manager Extraordinaire

Denny Weinzierl

CFO | Shower Singer, Wedding Dancer

Jared Shy

Data Analysis | Pool Shark




It all starts with a simple, complimentary no-pressure conversation. This is your chance to ask questions, discuss the specific challenges your organization is facing, and discover how we can make a difference.



Through our collaborative and insightful approach, we'll develop step-by-step, personalized recommendations that align with your goals and resources. This process ensures you feel informed and confident about your organization's journey.



Watch as your organization transforms - with streamlined marketing, optimized resources, and expanding reach. Our goal is to empower you, so the progress you make with us enriches your organization's impact both internally and in the community.

Your questions answered

Common questions

We specialize in bridging your strategic plans with daily operations, growing and diversifying audiences, planning for seasons and events, and crafting efficient marketing budgets. Plus, we’re here for the everyday marketing needs of small and mid-sized arts organizations.

We adjust our costs to match the budgets of arts organizations. Concerned about affordability? Reach out for a free initial consultation, and we can explore grant opportunities to help get you started.

Level 2 Coaching is by far our most popular product.  It starts at $1700/month, and includes strategic marketing plan build-outs, campaign timelines and task management best practices, weekly calls, social media ads management, sales tracking, as well as the ability to adjust strategies in real-time based on what you’re seeing.

Our main focus is on small to mid-sized arts organizations – theaters, galleries, and cultural groups aiming to increase their audience reach and use their resources more effectively. 

We’re deeply rooted in the arts sector. With a team that has firsthand experience in arts organizations, we bring a unique perspective that’s both creative and grounded in practical industry knowledge.

Absolutely! At certain retainer levels, we can manage all your advertising needs, including deadlines, Google grant management, and social media ad campaigns. 

We do! While many of our resources are free, such as workshops and social content, we’ve also worked directly with individual artists on a more personalized basis, often supported by grants. Group sessions are also an option.

We use a range of metrics to assess success, starting with your mental health, are you feeling more focused, a bit lighter, and hopefully less stressed.  Then of course we focus on audience growth, engagement rates, ticket sales, and the overall return on your marketing investment.

Expect enhanced audience engagement, smarter use of your marketing budget, an increase in ticket sales, less stress among your staff, and consistent organizational growth. Not to mention, a friend in your corner.  Your job is hard!

It all begins with understanding you: your challenges, objectives, and what makes your organization unique. From there, we develop a strategy tailored to your specific needs.

Starting is simple: reach out for a complimentary discovery call. We’ll discuss your needs and craft a personalized marketing strategy, followed by ongoing support and strategy adjustments. 

Results can vary, but typically you’ll see positive changes within a few months of implementing our strategies.

While marketing is our main focus, our strategies often complement grant writing and fundraising. We also have connections with industry specialists in grant writing and fundraising, and we’re more than willing to make introductions. 

Yes, we offer workshops and training sessions in various aspects of arts marketing, aimed at enhancing the skills and knowledge of your team.

Our firm is dedicated to the arts and culture sector. We focus exclusively on this industry and do not offer services outside of it.


into Organizational Balance & Mindful Growth

Download Our Guide to Arts Marketing Plans