Why Confluence?
Arts Marketing Specialized for Small and Mid-sized Organizations.
Because you deserve an arts marketing partner who understands both your passion and the pressures of running a creative organization.
At Confluence Arts Solutions, we combine arts-industry expertise, marketing strategy, and data-driven support to help you grow audiences, increase earned revenue, and prevent burnout—for you and your team.
Your dream. Our mission.
There’s something extraordinary about small and mid-sized arts organizations — you’re the heart and soul of creativity in your community. But we know that passion often comes with limited resources, long hours, and a constant pressure to do more with less.
At Confluence Arts Solutions, we’re here to help you turn that passion into sustainable growth. We combine arts marketing strategy, audience development expertise, and hands-on support to make sure your work gets seen, valued, and supported by the people who matter most.
Whether it’s creating a marketing plan that reflects your mission, optimizing campaigns to drive ticket sales and memberships, or lightening your daily workload, we act as an extension of your team — guiding, supporting, and helping you build systems that last.
Your art moves people. We make sure it reaches them.
What Happens When Passion Meets Process
We’ve helped dozens of arts organizations turn chaos into clarity. When marketing systems are structured around your goals — not guesswork — the results follow.
What Guides Us
Our values are the heart of our identity, reflecting our beliefs and guiding our actions.
Empowerment
through Art & Culture
We're dedicated to sharing information that empowers artists and organizations, helping you make a more significant impact with your community.
Fostering Community
and Support
Creating a warm, supportive space for artists and admins to connect and thrive, your job may be lonely, but here, let's build your community.
Be Honest and kind
Our foundation is built on understanding, honesty, and fairness, fostering a community where empathy guides our actions, ensuring everyone feels seen and valued.
A Mindset of Growth
We're committed to evolving with the ever-changing landscape, ensuring we stay ahead in our industry by embracing innovation, continuous learning, and professional development.
Meet The Team
Lynette Shy
CEO/Consultant | Tap Dancer
Lynette Shy is marketer dedicated to empowering small to mid-sized arts organizations by driving revenue growth and enhancing organizational effectiveness. She believes art has the power to change the world, but for its impact to spread, it must be supported by a solid business foundation.
In the latter half of 2021, Lynette founded Confluence Arts Solutions—a fast-growing startup committed to providing tailored marketing support for small arts organizations. Before launching CAS, she served as the Marketing Director at BalletMet, where her leadership helped her team earn four Emmy Awards, secure 20 times more media coverage, consistently exceed single-ticket revenue targets, and boost revenue for The Nutcracker by 54% in just four years. With 14 years of experience as the Executive Director at Snap! Performance Productions, Lynette now also heads Marketing for the Columbus Eagles FC and is working to bring Women’s Professional Soccer to Columbus. For fun she loves thrifting and reimagining items and cheering on the Columbus Crew!
Megan Woodward
Consultant | Dancer
Megan Woodward stands at the unique intersection of arts and business, bringing a fervent passion to both fields. She earned a B.F.A. in Dance from The Ohio State University’s College of Arts & Sciences and a B.S.B.A. in Marketing from Max M. Fisher College of Business, a combination that has propelled her dynamic career across Columbus, Chicago, and now Western New York.
Since joining Confluence Arts Solutions as a Consultant in 2023, Megan has collaborated with several clients on all aspects of marketing, with a specialized focus on digital ads and social media content. Today, she’s reshaping how artists and arts organizations manage marketing campaigns and visualize their strategies. Although her professional dance career is behind her, Megan continues to channel her love for the arts by teaching and mentoring the next generation of dancers in New York.
Melanie Ryan
Consultant | Swimmer
Melanie is an experienced and creative, results-oriented business professional with experience in the areas of marketing, analytics, customer service and sales. As part of the CAS team, she assists in coaching clients on digital advertising and communication best practices, along with how to analyze marketing and sales data. Melanie has a real passion for helping clients make data-driven decisions.
Prior to joining CAS, Melanie worked in public relations, marketing and development at several for-profit and non-profit organizations; including Anheuser-Busch, BalletMet and Children’s Hunger Alliance. She is a graduate from the E.W. Scripps School of Journalism at Ohio University.
Outside of work Melanie is enthusiastic about water sports, having been a competitive swimmer and a member of the women’s water polo team at OU. She is NCAA, OHSAA and USA certified Swimming & Diving Official. Melanie lives in Columbus with her partner Tony, along with their rambunctious cats Brave and Dominic.
Born from a need in our industry.
I’m Lynette Shy, founder of Confluence Arts Solutions.
With over 20 years in the arts and entertainment industry, I’ve seen firsthand the challenges small to mid-sized arts organizations face: tight budgets, limited time, and teams stretched thin. I know these struggles because I’ve lived them.
For too long, there haven’t been real, practical resources to truly support organizations like yours—until now. That’s why I started Confluence Arts Solutions: to bridge the gap and provide the help you need to thrive.
Getting started is simple
Start with a complimentary discovery call—no pressure, just a conversation about your biggest challenges and goals. Ask questions, share your struggles, and see how we can help lighten the load.