If you’re a small arts organization (or on the marketing committee for one), you know that finding the right marketing methods to grow your organization can be a challenge. And if something seems off, don’t worry – it’s not you. Arts marketing is a whole different ballgame from general marketing. The ideas, budgets, and methods

When you’re attending a festival with your arts organization, it’s important to make the most of your booth and attract as many people as possible. After all, the more people you can get to visit your festival booth, the greater the chance that you’ll be able to spread awareness about your organization, make connections with

Do you feel like your arts organization got hit by a bus? Well, the license plate of that bus was “COVID,” and the impact will be felt for years to come.  These past few years have called to the forefront the critical need for the production side and business side of an arts organization to

With the world in so much flux these days, many of us are noticing how difficult it can be to deal with ever-changing plans. It’s always been a challenge, but as with so many things, it’s become an in-your-face challenge these days. Some people really struggle when plans are always changing — it can be