Arts Marketing

Elevating Arts Marketing in 2024: 5 Essential Strategies for Success

If you work in arts marketing (whether your title dictates it or your to-do list ends up in that department), 2024 is setting up to be a year of pivoting and adjusting. With new technologies, techniques, consumer preferences, and changes happening at neck-breaking speeds, reevaluating your strategies and being open and adaptive is more important

Read More »
performance season

How to Prepare for a Spectacular Performance Season: 5 Essential Steps for Arts Organizations

As the new year quickly unfolds before us, arts organizations are gearing up for an exciting performance season ahead. At Confluence Arts Solutions, we understand the intricate balance between artistic passion and practical business acumen. We recognize the unique challenges non-profit arts organizations face and are committed to equipping them with the tools and support

Read More »
strategic marketing plan

5 Big Reasons to Stay True to Your Strategic Marketing Plan this Holiday Season

At Confluence Arts Solutions, we understand the pressures that small and mid-sized non-profit arts organizations face during the holiday season, and why it may have you rethinking your strategic marketing plan. Many performing arts organizations succumb to the temptation of offering steep discounts and creating holiday-specific content in hopes of boosting short-term revenue. However, we

Read More »
audience research

5 Reasons for Performing Arts Organizations to Invest in Audience Research: The Power of Truly Knowing Your Audience

The key to success in performing arts marketing lies in understanding and connecting with your audience. For arts marketers, delving into audience research is not just a task, but a strategic move that opens doors to invaluable insights. This knowledge is pivotal in crafting marketing strategies that resonate deeply with your target demographics, fostering stronger

Read More »
crafting mass emails for arts organizations

7 Effective Steps To Crafting Engaging Mass Emails For Arts Organizations: Boost Ticket Sales And Audience Engagement

Effectively communicating with your audience is crucial for arts organizations seeking to sell tickets, drive traffic to their website, or share important news. And in today’s world, that means mass emails.  Mass emails are a powerful tool for achieving these goals, but crafting them in a way that engages readers and encourages action can be

Read More »
marketing challenges

3 Best Tips For Navigating Marketing Challenges: Thriving Without A Marketing Team In Performing Arts Organizations

In the dynamic world of performing arts organizations, operating without a marketing department is one of the many common marketing challenges. Marketing plays a crucial role in attracting new audiences and sustaining growth, and while some organizations may have experienced early success through word-of-mouth, there comes a point where active marketing becomes essential to reach

Read More »
Performing Arts Ticket Sales


Whether you’re a theater, dance company, music ensemble, or other performing arts organization, these strategies are designed to engage your audience, increase your organization’s visibility, and ultimately drive ticket sales. We will be exploring five proven marketing strategies that can help your organization boost its performing arts ticket sales. So, let’s dive in! 1. Embrace Social

Read More »
performing arts events

5 Ways to Market Performing Arts Events on a Tight Budget

When money is tight, promoting events can be tough. But don’t worry. As artists ourselves, we understand this struggle firsthand, which is why we’ve got some smart marketing tips to help get the word out about your performing arts events without spending a lot.  1. Leverage The Power Of Social Media: We get it, social

Read More »
digital marketing

5 Real Reasons Why Digital Marketing is Best for Performing Arts

When it comes to performing arts promotion, digital marketing is hands down the way to go. While traditional methods like print ads and flyers still have their place, there’s no denying that going digital is going to make your resources go much further. With a recent study suggesting that this type of marketing generates 50%

Read More »
performing arts marketing

Top 6 Most Important Ways To Enhance Your Performing Arts Marketing 

In today’s ever-changing digital landscape, it’s crucial for performing arts marketers to stay ahead of the curve. By adopting the latest trends and techniques, you can effectively reach and engage your audience. So, let’s dive into the top 6 most important ways you can enhance your performing arts marketing.  1. Personalization: First up, personalization is

Read More »
arts marketing

Arts Marketing Through Storytelling in 2 Actionable Steps

How many of us feel that marketing is a bad word? Or at least something we hate doing? How many of us feel overwhelmed at the thought of it? The answer: A LOT!  But what if we pivot our thinking and instead of labeling it arts marketing – let’s call it storytelling? As artists ourselves,

Read More »

Lessons to be learned from COVID

Do you feel like your arts organization got hit by a bus? Well, the license plate of that bus was “COVID,” and the impact will be felt for years to come.  These past few years have called to the forefront the critical need for the production side and business side of an arts organization to

Read More »


What the Heck is Arts Marketing?

FEB 15, 2025 | Noon | Online Webinar

Let’s go back to the basics, cover commonly used vocabulary, the threads that tie together marketing tasks with the entire organization, and what makes marketing the arts so different from general marketing. 

Your questions answered

Common questions

We specialize in bridging your strategic plans with daily operations, growing and diversifying audiences, planning for seasons and events, and crafting efficient marketing budgets. Plus, we’re here for the everyday marketing needs of small and mid-sized arts organizations.

We adjust our costs to match the budgets of arts organizations. Concerned about affordability? Reach out for a free initial consultation, and we can explore grant opportunities to help get you started.

Level 2 Coaching is by far our most popular product.  It starts at $1700/month, and includes strategic marketing plan build-outs, campaign timelines and task management best practices, weekly calls, social media ads management, sales tracking, as well as the ability to adjust strategies in real-time based on what you’re seeing.

Our main focus is on small to mid-sized arts organizations – theaters, galleries, and cultural groups aiming to increase their audience reach and use their resources more effectively. 

We’re deeply rooted in the arts sector. With a team that has firsthand experience in arts organizations, we bring a unique perspective that’s both creative and grounded in practical industry knowledge.

Absolutely! At certain retainer levels, we can manage all your advertising needs, including deadlines, Google grant management, and social media ad campaigns. 

We do! While many of our resources are free, such as workshops and social content, we’ve also worked directly with individual artists on a more personalized basis, often supported by grants. Group sessions are also an option.

We use a range of metrics to assess success, starting with your mental health, are you feeling more focused, a bit lighter, and hopefully less stressed.  Then of course we focus on audience growth, engagement rates, ticket sales, and the overall return on your marketing investment.

Expect enhanced audience engagement, smarter use of your marketing budget, an increase in ticket sales, less stress among your staff, and consistent organizational growth. Not to mention, a friend in your corner.  Your job is hard!

It all begins with understanding you: your challenges, objectives, and what makes your organization unique. From there, we develop a strategy tailored to your specific needs.

Starting is simple: reach out for a complimentary discovery call. We’ll discuss your needs and craft a personalized marketing strategy, followed by ongoing support and strategy adjustments. 

Results can vary, but typically you’ll see positive changes within a few months of implementing our strategies.

While marketing is our main focus, our strategies often complement grant writing and fundraising. We also have connections with industry specialists in grant writing and fundraising, and we’re more than willing to make introductions. 

Yes, we offer workshops and training sessions in various aspects of arts marketing, aimed at enhancing the skills and knowledge of your team.

Our firm is dedicated to the arts and culture sector. We focus exclusively on this industry and do not offer services outside of it.


into Organizational Balance & Mindful Growth

Download Our Guide to Arts Marketing Plans