THE MORE YOU KNOW

Are you a nonprofit arts organization trying to navigate the digital world with a tight budget? We get it. The world of performing arts marketing, especially when it comes to digital advertising, isn’t always a walk in the park and there is a long list of challenges that you and your organization face. Enter Google

When money is tight, promoting events can be tough. But don’t worry. As artists ourselves, we understand this struggle firsthand, which is why we’ve got some smart marketing tips to help get the word out about your performing arts events without spending a lot. 1. Leverage The Power Of Social Media: We get it, social

As the use of Artificial Intelligence (AI) has become increasingly prevalent in many industries, I’m often asked, as an Arts Marketing expert, about the role that it will play in the Arts. While it is true that AI is a powerful tool that can provide valuable insights and assistance, it’s important to recognize that it

When it comes to performing arts promotion, digital marketing is hands down the way to go. While traditional methods like print ads and flyers still have their place, there’s no denying that going digital is going to make your resources go much further. With a recent study suggesting that this type of marketing generates 50%

In today’s ever-changing digital landscape, it’s crucial for performing arts marketers to stay ahead of the curve. By adopting the latest trends and techniques, you can effectively reach and engage your audience. So, let’s dive into the top 6 most important ways you can enhance your performing arts marketing. 1. Personalization: First up, personalization is

How many of us feel that marketing is a bad word? Or at least something we hate doing? How many of us feel overwhelmed at the thought of it? The answer: A LOT!  But what if we pivot our thinking and instead of labeling it arts marketing – let’s call it storytelling? As artists ourselves,

If you’re a small arts organization (or on the marketing committee for one), you know that finding the right marketing methods to grow your organization can be a challenge. And if something seems off, don’t worry – it’s not you. Arts marketing is a whole different ballgame from general marketing. The ideas, budgets, and methods

When you’re attending a festival with your arts organization, it’s important to make the most of your booth and attract as many people as possible. After all, the more people you can get to visit your festival booth, the greater the chance that you’ll be able to spread awareness about your organization, make connections with

Do you feel like your arts organization got hit by a bus? Well, the license plate of that bus was “COVID,” and the impact will be felt for years to come.  These past few years have called to the forefront the critical need for the production side and business side of an arts organization to