Growing with Confluence

how to budget for our services

what should you budget?

At Confluence Arts Solutions, we’re committed to transparent pricing and diverse options for every budget because we know firsthand how vital accessible marketing support is in empowering artists and organizations to achieve their fullest potential in the arts community.

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HOW MUCH DOES IT COST?

with no staff

FOR INDIVIDUAL ARTISTS

For individual artists in search of focused training to enhance marketing skills and build connections, our Artist Cohorts provide a fusion of community support and mastery of best practices.

TYPICAL BUDGET RANGE

$150/mo

for 3 months

Operating budget under $100k

FOR MICRO ORGANIZATIONS

At this stage, your pathway is through our group coaching via a cohort designed to align with your level and foster collective growth and strategic planning.

TYPICAL BUDGET RANGE

$350/mo

for 4 months

Budgets from $100k - $750k

FOR MINI ORGANZATIONS

At this stage, many organizations begin with our cohort coaching, laying a solid foundation in strategic marketing. As your strategies mature, transitioning to our one-on-one coaching at Levels 1-3 becomes a natural next step for deeper, personalized guidance.

TYPICAL BUDGET RANGE

$450-$1800/mo

Budgets from $750k-$3million

FOR SMALL ORGANIZATIONS

TYPICAL BUDGET RANGE

At this level, your needs are more intricate, moving beyond cohort options to personalized one-on-one training, tailored specifically with different levels of staffing support to meet your unique requirements.

$750-$3300/mo

+ start up fee | 12 month contract

Budgets from $3million+

FOR MEDIUM ORGANIZATIONS

At this level, your organization likely faces complex needs, possibly including specific areas that require development and enhancement. A conversation is essential to determine your precise pricing range.

TYPICAL BUDGET RANGE

$2250+/mo

+start up fee | 12 month contract

All Budgets

PROJECT - BASED

For project-based pricing, the cost is tailored to the specifics of the required project, whether it’s organizing a photo shoot, creating an audience and community needs survey, or crafting a tactical marketing plan. Engaging in a detailed conversation is crucial to establish the price range, ensuring it aligns perfectly with your unique needs and goals.

MONTHLY COACHING 
PLANS

Our year-long support plans are crafted for arts organizations with budgets from $750k to $3 million, designed to match exactly what you need. At the core, you’ll get a dedicated director, private coaching, and deep dives into your data. As you explore higher levels, we’ll handle the heavy lifting—from keeping an eye on ticket sales to steering your social media ads—freeing you to focus more on growth and less on the grind. Looking for a guiding hand to make your marketing more manageable and effective? We’re here to help, every step of the way.

Payment Levels range from $750 – $3,500.  The higher the range the more flex additions you can include.  Visit on a tablet or desktop device to see the full breakdown and a chart with more detailed information. 

  • Level 1
  • Level 2
  • Level 3
  • Level 4
  • Level 5
Level 1Level 2Level 3Level 4Level 5
$750
/month
$1,300
/month
$1,800
/month
$2,350
/month
$3500
/month
Dedicated CAS Director
Private Strategic Coaching
Data Analysis
Ticket and Event Sales Monitoring
Quarterly Board Reports
Select One Flex Addition
Select Two Flex Additions
Select Three Flex Additions
Strategic Marketing Plan Build
Board Meeting Attendance
Full Staff Training Sessions

These prices are for 501 (c)3 organizations, for profit businesses have a different pricing structure | Prices are subject to change | Price does not include any media buy or software needs. | Price does not reflect a one-time start up fee equal to 1 months cost.

FLEX ADDITIONS

GENERAL COPYWRITING

CAS writers will help you with general marketing copy. This can include blogging, web descriptions, advertising copy, letters, etc.

META ADS MANAGEMENT

CAS will set up, run, and monitor your Facebook and Instagram ads* for you. Our directors will suggest budgets and timelines and keep you up-to-date on your campaign's progress.

GOOGLE ADS MANAGEMENT

Basic Google ads (YouTube ads, search and display ads) will be budgeted, launched, and monitored by CAS. Our directors will recommend best practices and keep you informed.

GOOGLE GRANTS MANAGEMENT

CAS will secure, run, monitor, and adjust your Google Grant. We will make adjustments and ensure your account meets Google Grant guidelines.

CONTENT CALENDAR PLAN

The CAS team will map out your monthly social media calendars including when to post, where to post, and suggested post ideas and engagement tactics.

MARKETING COORDINATION

We'll orchestrate your calendars, oversee timelines and tasks, and follow-up to make sure all projects are on schedule and moving forward efficiently.

WHAT’S NEW IN ARTS MARKETING?

MARCH 2024

Your questions answered

Common questions

We specialize in bridging your strategic plans with daily operations, growing and diversifying audiences, planning for seasons and events, and crafting efficient marketing budgets. Plus, we’re here for the everyday marketing needs of small and mid-sized arts organizations.

We specifically price certain products to be affordable to artists and arts organizations based off of their operating budgets.  Please visit our Pricing Page for a better breakdown.   If you still have concerns about affordability please reach out for a free initial consultation, and we can explore grant opportunities and free resources to help get you started.

Our group coaching program is specifically designed for micro, mini arts organizations, and individual artists to offer a cost-effective way to access valuable guidance and support. This setup is ideal for entities at these levels, allowing for shared learning experiences while managing costs effectively. When an organization evolves to what we classify as ‘small’ size, the complexities and nuances of its operations and challenges tend to increase. At this point, we recommend more tailored support that can dive deep into these complexities. This ensures that every organization, regardless of its size, receives the most beneficial form of guidance and support tailored to its specific stage of growth. Our aim is to provide the right environment for each organization to thrive, recognizing the distinct needs at each level of development.

Our main focus is on arts organizations – specifically those under $5 million: theaters, galleries, and cultural groups all aiming to increase their audience reach and use their resources more effectively.  

We’re deeply rooted in the arts sector. With a team that has firsthand experience in arts organizations, we bring a unique perspective that’s both creative and grounded in practical industry knowledge.

Absolutely! At certain retainer levels, we can manage all your advertising needs, including deadlines, Google grant management, and social media ad campaigns. 

We do! While many of our resources are free, such as workshops and social content, we’ve also worked directly with individual artists on a more personalized basis, often supported by grants. Group sessions are also an option.

We use a range of metrics to assess success, starting with your mental health, are you feeling more focused, a bit lighter, and hopefully less stressed.  Then of course we focus on audience growth, engagement rates, ticket sales, and the overall return on your marketing investment.

Expect enhanced audience engagement, smarter use of your marketing budget, an increase in ticket sales, less stress among your staff, and consistent organizational growth. Not to mention, a friend in your corner.  Your job is hard!

It all begins with understanding you: your challenges, objectives, and what makes your organization unique. From there, we develop a strategy tailored to your specific needs.

Starting is simple: reach out for a complimentary discovery call. We’ll discuss your needs and craft a personalized marketing strategy, followed by ongoing support and strategy adjustments. 

Results can vary, but typically you’ll see positive changes within a few months of implementing our strategies.

While marketing is our main focus, our strategies often complement grant writing and fundraising. We also have connections with industry specialists in grant writing and fundraising, and we’re more than willing to make introductions. 

Yes, we offer workshops and training sessions in various aspects of arts marketing, aimed at enhancing the skills and knowledge of your team.

Our firm is dedicated to the arts and culture sector. We focus exclusively on this industry and do not offer services outside of it.

GETTING STARTED IS SIMPLE

1.

BOOK YOUR DISCOVERY CALL

It all starts with a simple, complimentary no-pressure conversation. This is your chance to ask questions, discuss the specific challenges your organization is facing, and discover how we can make a difference.

2.

CLARIFY + STRATEGIZE

Through our collaborative and insightful approach, we'll develop step-by-step, personalized recommendations that align with your goals and resources. This process ensures you feel informed and confident about your organization's journey.

3.

IMPLEMENT AND THRIVE

Watch as your organization transforms - with streamlined marketing, optimized resources, and expanding reach. Our goal is to empower you, so the progress you make with us enriches your organization's impact both internally and in the community.

The Key Elements of Effective Arts Marketing

TRANSFORM ARTS CHAOS

into Organizational Balance & Mindful Growth

The Key Elements of Arts Marketing

Download Our Guide to Arts Marketing Plans