In Person Event

Online Workshop

Cohort Training


From Reactive to Proactive: 
Efficient Arts Marketing with Limited Resources

MAY 15, 2024 | Toledo, Ohio
Arts Impact Ohio 2024 Conference

Elevate your marketing approach! Whether you’re journeying solo or collaborating within a compact team, be prepared for actionable insights that address real-world challenges head-on. Delve into essential time and task-management techniques, as well as organizational strategies that maximize your workflow efficiency. And upgrade your skills: unlock the full potential of artificial intelligence and automation — tools that can truly revolutionize your approach, especially when resources are tight. This workshop goes beyond mere theory, emphasizing empowerment through practical tools. Alongside invaluable strategies, participants will engage in hands-on exercises and rich discussions, ensuring you’ll leave with newfound knowledge and ready-to-implement best practices for the arts.


Presented by: 
Lynette Shy



Cohorts are group training workshops available to micro and mini arts organizations and individual artists. Affordable and built especially for your size, learn all things Arts Marketing.



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Arts Marketing Essentials 
for Micro Organizations (AOB under $100k)

Summer 2024 | Online

Discover the power of effective marketing with ‘Arts Marketing Essentials for Micro Organizations.’ Tailored for small arts organizations with annual operating budgets under $100k, this program offers a unique blend of learning and empowerment. Over four months, you’ll join an exclusive cohort of up to 10 organizations for weekly 60-minute sessions, diving into key areas like financial goal-setting, marketing budgeting, advertising, and social media strategies. More than skill-building, it’s a chance to engage in a dynamic, conversational learning environment where real-time questions and feedback foster a supportive network of peers. This program is an opportunity to elevate your organization in the arts sector and build lasting collaborative relationships.

COHORTS begin June 2024, August 2024 and February 2025.  Join the waitlist to learn more and  be notified when registration opens (there is no commitment)


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Arts Marketing Fundamentals

for Mini Organizations (AOB $100k-$750k)

Arts Marketing Fundamentals 
for Mini Organizations (AOB $100k-$750k)

Summer 2024 | Online

Unlock the potential of your arts organization with ‘Arts Marketing Foundations for Mini Organizations’. Designed for groups with annual operating budgets between $100,000 and $750,000, this four-month program brings weekly, interactive sessions shared with up to 10 peer organizations.

Focus on developing robust financial strategies, crafting compelling marketing campaigns, and enhancing your social media presence. Dive into the essentials of advertising, content creation, and effective timeline management, all tailored to amplify your organization’s reach and influence.

More than just educational sessions, this program is a chance to form valuable connections, exchange experiences, and foster a supportive network that propels your organization forward in the arts sector.

The next COHORT begins July 2024.  Join the waitlist to learn more and  be notified when registration opens (there is no commitment)


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What the Heck is Arts Marketing?

Let’s go back to the basics, cover commonly used vocabulary, the threads that tie together marketing tasks with the entire organization, and what makes marketing the arts so different from general marketing. 

Presented in collaboration with: Arts Services, Inc. 

Presented by: 
Megan Wurtz


Please contact us and a team member will be in touch with you!


MAY 2024

Your questions answered

Common questions

We specialize in bridging your strategic plans with daily operations, growing and diversifying audiences, planning for seasons and events, and crafting efficient marketing budgets. Plus, we’re here for the everyday marketing needs of small and mid-sized arts organizations.

We specifically price certain products to be affordable to artists and arts organizations based off of their operating budgets.  Please visit our Pricing Page for a better breakdown.   If you still have concerns about affordability please reach out for a free initial consultation, and we can explore grant opportunities and free resources to help get you started.

Our group coaching program is specifically designed for micro, mini arts organizations, and individual artists to offer a cost-effective way to access valuable guidance and support. This setup is ideal for entities at these levels, allowing for shared learning experiences while managing costs effectively. When an organization evolves to what we classify as ‘small’ size, the complexities and nuances of its operations and challenges tend to increase. At this point, we recommend more tailored support that can dive deep into these complexities. This ensures that every organization, regardless of its size, receives the most beneficial form of guidance and support tailored to its specific stage of growth. Our aim is to provide the right environment for each organization to thrive, recognizing the distinct needs at each level of development.

Our main focus is on arts organizations – specifically those under $5 million: theaters, galleries, and cultural groups all aiming to increase their audience reach and use their resources more effectively.  

We’re deeply rooted in the arts sector. With a team that has firsthand experience in arts organizations, we bring a unique perspective that’s both creative and grounded in practical industry knowledge.

Absolutely! At certain retainer levels, we can manage all your advertising needs, including deadlines, Google grant management, and social media ad campaigns. 

We do! While many of our resources are free, such as workshops and social content, we’ve also worked directly with individual artists on a more personalized basis, often supported by grants. Group sessions are also an option.

We use a range of metrics to assess success, starting with your mental health, are you feeling more focused, a bit lighter, and hopefully less stressed.  Then of course we focus on audience growth, engagement rates, ticket sales, and the overall return on your marketing investment.

Expect enhanced audience engagement, smarter use of your marketing budget, an increase in ticket sales, less stress among your staff, and consistent organizational growth. Not to mention, a friend in your corner.  Your job is hard!

It all begins with understanding you: your challenges, objectives, and what makes your organization unique. From there, we develop a strategy tailored to your specific needs.

Starting is simple: reach out for a complimentary discovery call. We’ll discuss your needs and craft a personalized marketing strategy, followed by ongoing support and strategy adjustments. 

Results can vary, but typically you’ll see positive changes within a few months of implementing our strategies.

While marketing is our main focus, our strategies often complement grant writing and fundraising. We also have connections with industry specialists in grant writing and fundraising, and we’re more than willing to make introductions. 

Yes, we offer workshops and training sessions in various aspects of arts marketing, aimed at enhancing the skills and knowledge of your team.

Our firm is dedicated to the arts and culture sector. We focus exclusively on this industry and do not offer services outside of it.




It all starts with a simple, complimentary no-pressure conversation. This is your chance to ask questions, discuss the specific challenges your organization is facing, and discover how we can make a difference.



Through our collaborative and insightful approach, we'll develop step-by-step, personalized recommendations that align with your goals and resources. This process ensures you feel informed and confident about your organization's journey.



Watch as your organization transforms - with streamlined marketing, optimized resources, and expanding reach. Our goal is to empower you, so the progress you make with us enriches your organization's impact both internally and in the community.

The Key Elements of Effective Arts Marketing


into Organizational Balance & Mindful Growth

The Key Elements of Arts Marketing

Download Our Guide to Arts Marketing Plans