Creative Minds deserve Creative Solutions.

Empowering artists and arts leaders with tailored marketing education and consulting, turning complex challenges into sustainable growth and creative freedom—because marketing your art should enrich, not exhaust, your passion.

unsure where to focus

Do your daily demands clash with achieving higher aspirations? Do you see the potential yet feel unsure of the right strategy and how to get started? Let alone how to get all the work done.

It’s time for a change. Time to move from chaotic activity to meaningful progress. Time to stop just surviving and start genuinely thriving.

Where do arts leaders and artists turn for guidance, understanding, and support on this journey?

Right here. You come right here.


Choose your Annual Operating Budget

Pricing and offerings are tailored to fit the scale and budget of your arts organization.  This  ensures you receive the right resources and guidance to navigate your unique challenges effectively and affordably.

Under $100k


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$100k - $750k


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$750k - $3 million


See My Best Options

$3 million+


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Depending on your size, we offer either group or one-on-one coaching. A resource to turn to when you don’t know what to focus on next, our coaching program gives you access to experts who answer questions, help triage your most pressing needs and develop strategies and techniques to grow efficiently.


Studies show that marketers with strategic marketing plans are 674% more likely to report success than their counterparts without a plan. That’s why it’s important to have a plan, and we’d love to help you build one. We’ve got courses, workshops, one-on-one coaching, or we can just do it for you.


See the latest workshops, cohort trainings, appearances, and intensives. Both online and in-person options.


One of the hardest things in arts marketing is getting the work done. With this in mind, we offer services to supplement your marketing department, from creating task calendars, booking and trafficking your advertising to managing your google grant, we can help you get it done with less stress.


Marketing the arts is different - get access to free resources for artists, arts admins & marketers.


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I’m Lynette Shy, the founder of Confluence Arts Solutions. 

With over two decades in the arts & entertainment industry, I’ve witnessed the unique hurdles small to mid-sized arts organizations encounter daily: the tight budgets, the time constraints, the overextended teams. I’ve lived these challenges and understand them deeply.

That’s exactly why CAS came to life.

At Confluence Arts Solutions, we’re more than just a service provider; we’re your ally in the arts. We craft clear, concise, and efficient plans to maximize your resources. My commitment is to offer the support you need, freeing you to focus on your true passion: creating and sharing art.

I GET IT – because I’ve been there. Let us help you navigate this journey.





It all starts with a simple, complimentary no-pressure conversation. This is your chance to ask questions, discuss the specific challenges your organization is facing, and discover how we can make a difference.



Through our collaborative and insightful approach, we'll develop step-by-step, personalized recommendations that align with your goals and resources. This process ensures you feel informed and confident about your organization's journey.



Watch as your organization transforms - with streamlined marketing, optimized resources, and expanding reach. Our goal is to empower you, so the progress you make with us enriches your organization's impact both internally and in the community.

Your questions answered

Common questions

We specialize in bridging your strategic plans with daily operations, growing and diversifying audiences, planning for seasons and events, and crafting efficient marketing budgets. Plus, we’re here for the everyday marketing needs of small and mid-sized arts organizations.

We specifically price certain products to be affordable to artists and arts organizations based off of their operating budgets.  If you still have concerns about affordability please reach out for a free initial consultation, and we can explore grant opportunities and free resources to help get you started.

Our group coaching program is specifically designed for micro, mini arts organizations, and individual artists to offer a cost-effective way to access valuable guidance and support. This setup is ideal for entities at these levels, allowing for shared learning experiences while managing costs effectively. When an organization evolves to what we classify as ‘small’ size, the complexities and nuances of its operations and challenges tend to increase. At this point, we recommend more tailored support that can dive deep into these complexities. This ensures that every organization, regardless of its size, receives the most beneficial form of guidance and support tailored to its specific stage of growth. Our aim is to provide the right environment for each organization to thrive, recognizing the distinct needs at each level of development.

Our main focus is on arts organizations – specifically those under $5 million: theaters, galleries, and cultural groups all aiming to increase their audience reach and use their resources more effectively.  

We’re deeply rooted in the arts sector. With a team that has firsthand experience in arts organizations, we bring a unique perspective that’s both creative and grounded in practical industry knowledge.

Absolutely! At certain retainer levels, we can manage all your advertising needs, including deadlines, Google grant management, and social media ad campaigns. 

We do! While many of our resources are free, such as workshops and social content, we’ve also worked directly with individual artists on a more personalized basis, often supported by grants. Group sessions are also an option.

We use a range of metrics to assess success, starting with your mental health, are you feeling more focused, a bit lighter, and hopefully less stressed.  Then of course we focus on audience growth, engagement rates, ticket sales, and the overall return on your marketing investment.

Expect enhanced audience engagement, smarter use of your marketing budget, an increase in ticket sales, less stress among your staff, and consistent organizational growth. Not to mention, a friend in your corner.  Your job is hard!

It all begins with understanding you: your challenges, objectives, and what makes your organization unique. From there, we develop a strategy tailored to your specific needs.

Starting is simple: reach out for a complimentary discovery call. We’ll discuss your needs and craft a personalized marketing strategy, followed by ongoing support and strategy adjustments. 

Results can vary, but typically you’ll see positive changes within a few months of implementing our strategies.

While marketing is our main focus, our strategies often complement grant writing and fundraising. We also have connections with industry specialists in grant writing and fundraising, and we’re more than willing to make introductions. 

Yes, we offer workshops and training sessions in various aspects of arts marketing, aimed at enhancing the skills and knowledge of your team.

Our firm is dedicated to the arts and culture sector. We focus exclusively on this industry and do not offer services outside of it.


into Organizational Balance & Mindful Growth

Download Our Guide to Arts Marketing Plans