Master Your Marketing with Ease:
Discover Our Signature Arts Marketing System
“Have you ever wished for a clear, straightforward guide on how to promote your art effectively? Imagine having a step-by-step playbook that not only directs your marketing efforts but also leaves you ample time to dedicate to your true passion: creating art. The time to turn that wish into reality is now!
Join our group training cohort and master our signature arts marketing system, meticulously crafted for the unique needs of the arts community. Our system provides practical, customizable strategies to ensure your marketing is as impactful as your art. With live training sessions and the supportive guidance of the Confluence team, you’ll have all the resources you need to flourish.
Turning Complex Into Simple: Your Path to Big Growth
Save Time
with resources, community, and personalized support designed to simplify your job and life.
Grow Your Budget
with Google Ad Grants and Social Advertising and amplify your message.
Implement Simple Systems
to keep you balanced and mindful as you grow, while managing tasks and timelines efficiently.
Demystify Arts Marketing
with a strategy that builds genuine connections, turning online engagements into real-world experiences and lasting patron relationships.
Build your Audience
with strategies that broaden and diversify your reach in meaningful ways. Use proven methods, to connect with new segments and deepening existing relationships.
Create Strong Networks
discover friendship and advice among arts supporters in a community dedicated to mutual support. Experience less loneliness, more collaboration, and shared successes.
UPCOMING COHORTS
VIRTUAL TRAINING
COHORT
Arts Marketing Essentials Toolkit for Micro Organizations (AOB under $100k)
Unlock the potential of your small arts organization with our ‘Arts Marketing Essentials Toolkit for Micro Organizations.’ Designed specifically for groups with annual budgets under $100k, this exclusive four-month program guides you through mastering our signature arts marketing system. Customize our templates, develop your marketing plan, and implement effective strategies with clear, step-by-step instructions.
Each week, join a cohort of up to 10 organizations for a 60-minute session that covers crucial topics like financial goal-setting, marketing budgeting, advertising, and social media strategies. More than just skill-building, this program fosters a dynamic and supportive learning environment where you can pose real-time questions, receive immediate feedback, and cultivate a network of peers.
Prepare to elevate your organization’s profile in the arts sector and forge lasting, collaborative relationships.
Secure your spot on our waitlist today to get more information and be the first to know when registration opens—without any commitment
Cost: $340/month for 4 months
VIRTUAL TRAINING
COHORT
Arts Marketing Fundamentals A toolkit for Mini Organizations (AOB $100k-$750k)
Elevate your arts organization with our ‘Arts Marketing Foundations Toolkit for Mini Organizations’. This program is designed for groups with annual budgets between $100,000 and $750,000, leveraging our signature system in a four-month journey of growth and connection. Engage in weekly, interactive sessions shared with up to 10 peer organizations.
Implement your tailored marketing strategy using our custom templates and forms. You’ll delve into developing robust financial strategies, crafting compelling marketing campaigns, and boosting your social media presence. Explore advertising, content creation, and effective timeline management—all part of our system designed to amplify your organization’s reach and influence.
More than just educational sessions, this experience is a catalyst for forming valuable connections, exchanging experiences, and building a supportive network that propels your organization forward in the arts sector.
Join our waitlist today to learn more and be the first to know when registration opens—with no commitment required!
Cost: $450/month for four months
VIRTUAL TRAINING
COHORT
Arts Marketing Basics A toolkit for Individual Artists
Transform your art career with the ‘Arts Marketing Mastery Program’ for individual artists. Utilizing our signature arts marketing system, this three-month journey is crafted for artists seeking to enhance their presence in the art world through practical, cost-effective strategies.
Join up to 10 peers in bi-weekly sessions where you’ll learn to master personal branding, content creation, and effective work presentation. Our program makes it simple to apply our tailored templates, key tools, and techniques, ensuring your marketing efforts are efficient and impactful.
Elevate your profile and expand your influence without sacrificing your creative time. Gain the smart marketing know-how needed to propel your artistic career forward.
Join our waitlist today to learn more and be the first to know when registration opens—with no commitment required!
Cost: $150/month for three months
How do Cohorts Work?
LEARN IN REAL TIME
Ask questions, receive feedback, and engage in dynamic, conversational training in weekly group live coaching sessions with a cohort of up to 9 other similar sized organizations.
PINPOINT YOUR BEST METHODS
Each week, your training focuses on essential aspects of marketing the arts, encompassing advertising creation, managing marketing expenses, setting revenue targets, planning advertising timelines and strategies, organizing tasks, generating content, optimizing websites, and more.
BUILD COMMUNITY
Connect with peers, share experiences, and build a network of collaboration and growth with like-minded people going through the same things you are.
JOIN A WAITLIST
Secure your spot by joining our no-commitment waitlist. You'll fill out a quick questionnaire to help match you with the perfect cohort, ensuring a personalized fit for your schedule and needs. When cohorts open, waitlisted members get first dibs on securing their spot, which are typically limited to 10 people.
COHORT ASSIGNMENT & KICKOFF
Once you're selected from the waitlist, we'll guide you to your ideal cohort based on the preferences and information you've provided. After securing your spot with payment, you'll complete a brief assessment. This initial step ensures we tailor the learning experience to your organization's specific needs and goals, setting the stage for a productive journey in arts marketing.
EMPOWER YOUR MARKETING
Curriculum is specifically designed to transform your approach to arts marketing, covering essential topics from setting up on Google Grants and Meta Ads, to budgeting for events, creating engaging campaigns, and developing effective social media strategies.
Each week, immerse yourself in 60-90 minute live sessions led by industry experts, who not only share their invaluable insights but also guide you through the practical application of each lesson. This hands-on approach, combined with our focus on actionable resources such as templates and best practices, ensures you're equipped with the knowledge and tools to effectively reach and expand your audience.
ONGOING GROWTH & CONNECTION
As you progress through the course, you're not just learning; you're also building a network. You'll have opportunities to ask questions via email and participate in live office hours, enriching your learning experience. Meanwhile, the connections you make with fellow cohort members blossom into a supportive community. Our online Discord rooms serve as a hub for this community, where you can continue sharing, collaborating, and supporting each other, ensuring the spirit of learning and connection lives on, seamlessly extending beyond the structured sessions.
Future Cohorts
Your questions answered
Common questions
What services does Confluence Arts Solutions offer?
We specialize in bridging your strategic plans with daily operations, growing and diversifying audiences, planning for seasons and events, and crafting efficient marketing budgets. Plus, we’re here for the everyday marketing needs of small and mid-sized arts organizations.
Are your services affordable?
We specifically price certain products to be affordable to artists and arts organizations based off of their operating budgets. Please visit our Pricing Page for a better breakdown. If you still have concerns about affordability please reach out for a free initial consultation, and we can explore grant opportunities and free resources to help get you started.
Why don't I see group coaching/cohort options at my level?
Our group coaching program is specifically designed for micro, mini arts organizations, and individual artists to offer a cost-effective way to access valuable guidance and support. This setup is ideal for entities at these levels, allowing for shared learning experiences while managing costs effectively. When an organization evolves to what we classify as ‘small’ size, the complexities and nuances of its operations and challenges tend to increase. At this point, we recommend more tailored support that can dive deep into these complexities. This ensures that every organization, regardless of its size, receives the most beneficial form of guidance and support tailored to its specific stage of growth. Our aim is to provide the right environment for each organization to thrive, recognizing the distinct needs at each level of development.
Who are your typical clients?
Our main focus is on arts organizations – specifically those under $5 million: theaters, galleries, and cultural groups all aiming to increase their audience reach and use their resources more effectively.
How does your approach differ from other marketing firms?
We’re deeply rooted in the arts sector. With a team that has firsthand experience in arts organizations, we bring a unique perspective that’s both creative and grounded in practical industry knowledge.
Can I use you to run my advertising for me?
Absolutely! At certain retainer levels, we can manage all your advertising needs, including deadlines, Google grant management, and social media ad campaigns.
Do you help individual artists?
We do! While many of our resources are free, such as workshops and social content, we’ve also worked directly with individual artists on a more personalized basis, often supported by grants. Group sessions are also an option.
How do you measure the success of your marketing strategies?
We use a range of metrics to assess success, starting with your mental health, are you feeling more focused, a bit lighter, and hopefully less stressed. Then of course we focus on audience growth, engagement rates, ticket sales, and the overall return on your marketing investment.
What results can we expect from working with you?
Expect enhanced audience engagement, smarter use of your marketing budget, an increase in ticket sales, less stress among your staff, and consistent organizational growth. Not to mention, a friend in your corner. Your job is hard!
How do you tailor your strategies to each client?
It all begins with understanding you: your challenges, objectives, and what makes your organization unique. From there, we develop a strategy tailored to your specific needs.
What is the process for starting a project with Confluence Arts Solutions?
Starting is simple: reach out for a complimentary discovery call. We’ll discuss your needs and craft a personalized marketing strategy, followed by ongoing support and strategy adjustments.
How long does it typically take to see results from your strategies?
Results can vary, but typically you’ll see positive changes within a few months of implementing our strategies.
Can you help with grant writing or fundraising campaigns?
While marketing is our main focus, our strategies often complement grant writing and fundraising. We also have connections with industry specialists in grant writing and fundraising, and we’re more than willing to make introductions.
Do you offer training or workshops for arts organizations?
Yes, we offer workshops and training sessions in various aspects of arts marketing, aimed at enhancing the skills and knowledge of your team.
Can I use your services if I’m not in the arts?
Our firm is dedicated to the arts and culture sector. We focus exclusively on this industry and do not offer services outside of it.
GETTING STARTED IS SIMPLE
1.
BOOK YOUR DISCOVERY CALL
It all starts with a simple, complimentary no-pressure conversation. This is your chance to ask questions, discuss the specific challenges your organization is facing, and discover how we can make a difference.
2.
CLARIFY + STRATEGIZE
Through our collaborative and insightful approach, we'll develop step-by-step, personalized recommendations that align with your goals and resources. This process ensures you feel informed and confident about your organization's journey.
3.
IMPLEMENT AND THRIVE
Watch as your organization transforms - with streamlined marketing, optimized resources, and expanding reach. Our goal is to empower you, so the progress you make with us enriches your organization's impact both internally and in the community.
The Key Elements of Effective Arts Marketing
