healthy growth is within your reach

Join a training cohort

Empower your arts organization with our live training sessions, designed for teams with budgets under $750,000. At CAS our mission is to help you master arts marketing efficiently and affordably. Learn to set up Google Ads, analyze data, develop effective campaigns, and create a one-page marketing plan, and more all through hands-on guidance and essential resources like templates, assessments and best practices. Join our community to make your marketing efforts go further, without stretching your budget.

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Turning Complex Into Simple: 
Your Path to Big Growth

Save Time

with resources, community, and personalized support designed to simplify your job and life.

Grow Your Budget

with Google Ad Grants and Social Advertising and amplify your message.

Implement Simple Systems

to keep you balanced and mindful as you grow, while managing tasks and timelines efficiently.

Demystify Arts Marketing

with a strategy that builds genuine connections, turning online engagements into real-world experiences and lasting patron relationships.

Build your Audience

with strategies that broaden and diversify your reach in meaningful ways. Use proven methods, to connect with new segments and deepening existing relationships.

Create Strong Networks

discover friendship and advice among arts supporters in a community dedicated to mutual support. Experience less loneliness, more collaboration, and shared successes.

How do 
Cohorts Work?

JOIN A WAITLIST

Secure your spot by joining our no-commitment waitlist. You'll fill out a quick questionnaire to help match you with the perfect cohort, ensuring a personalized fit for your schedule and needs. When cohorts open, waitlisted members get first dibs on securing their spot, which are typically limited to 10 people.

COHORT ASSIGNMENT & KICKOFF

Once you're selected from the waitlist, we'll guide you to your ideal cohort based on the preferences and information you've provided. After securing your spot with payment, you'll complete a brief assessment. This initial step ensures we tailor the learning experience to your organization's specific needs and goals, setting the stage for a productive  journey in arts marketing.

EMPOWER YOUR MARKETING

Curriculum is specifically designed to transform your approach to arts marketing, covering essential topics from setting up on Google Grants and Meta Ads, to budgeting for events, creating engaging campaigns, and developing effective social media strategies.

Each week, immerse yourself in 60-90 minute live sessions led by industry experts, who not only share their invaluable insights but also guide you through the practical application of each lesson. This hands-on approach, combined with our focus on actionable resources such as templates and best practices, ensures you're equipped with the knowledge and tools to effectively reach and expand your audience.

ONGOING GROWTH & CONNECTION

As you progress through the course, you're not just learning; you're also building a network. You'll have opportunities to ask questions via email and participate in live office hours, enriching your learning experience. Meanwhile, the connections you make with fellow cohort members blossom into a supportive community. Our online Discord rooms serve as a hub for this community, where you can continue sharing, collaborating, and supporting each other, ensuring the spirit of learning and connection lives on, seamlessly extending beyond the structured sessions.

UPCOMING 
COHORTS

VIRTUAL TRAINING
COHORT

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Arts Marketing Essentials 
for Micro Organizations (AOB under $100k)

JUNE 2024 | AUGUST 2024 | Online

Discover the power of effective marketing with ‘Arts Marketing Essentials for Micro Organizations.’ Tailored for small arts organizations with annual operating budgets under $100k, this program offers a unique blend of learning and empowerment. Over four months, you’ll join an exclusive cohort of up to 10 organizations for weekly 60-minute sessions, diving into key areas like financial goal-setting, marketing budgeting, advertising, and social media strategies. More than skill-building, it’s a chance to engage in a dynamic, conversational learning environment where real-time questions and feedback foster a supportive network of peers. This program is an opportunity to elevate your organization in the arts sector and build lasting collaborative relationships.

COHORTS begin June 2024, August 2024 and February 2025.  Join the waitlist to learn more and  be notified when registration opens (there is no commitment)

VIRTUAL TRAINING
COHORT

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Arts Marketing Fundamentals 
for Mini Organizations (AOB $100k-$750k)

JULY 2024 | Online

Unlock the potential of your arts organization with ‘Arts Marketing Foundations for Mini Organizations’. Designed for groups with annual operating budgets between $100,000 and $750,000, this four-month program brings weekly, interactive sessions shared with up to 10 peer organizations.

Focus on developing robust financial strategies, crafting compelling marketing campaigns, and enhancing your social media presence. Dive into the essentials of advertising, content creation, and effective timeline management, all tailored to amplify your organization’s reach and influence.

More than just educational sessions, this program is a chance to form valuable connections, exchange experiences, and foster a supportive network that propels your organization forward in the arts sector.

The next COHORT begins July 2024.  Join the waitlist to learn more and  be notified when registration opens (there is no commitment)

LEARN IN REAL TIME

Ask questions, receive feedback, and engage in dynamic, conversational training in weekly group live coaching sessions with a cohort of up to 9 other similar sized organizations.

PINPOINT YOUR BEST METHODS

Each week, your training focuses on essential aspects of marketing the arts, encompassing advertising creation, managing marketing expenses, setting revenue targets, planning advertising timelines and strategies, organizing tasks, generating content, optimizing websites, and more.

BUILD COMMUNITY

Connect with peers, share experiences, and build a network of collaboration and growth with like-minded people going through the same things you are.

Future 
Cohorts

Scheduled announced shortly

Arts Marketing Basics for Artists

For individual artists aiming to enhance their art world presence, this program offers practical, cost-effective marketing strategies. In a three-month journey with up to 14 peers, meet bi-weekly to master personal branding, content creation, and effective work presentation, using key tools and techniques to boost your marketing. Transform your career with smart marketing know-how.
GET ON THE WAITLIST

WHAT’S NEW IN ARTS MARKETING?

MARCH 2024

Your questions answered

Common questions

We specialize in bridging your strategic plans with daily operations, growing and diversifying audiences, planning for seasons and events, and crafting efficient marketing budgets. Plus, we’re here for the everyday marketing needs of small and mid-sized arts organizations.

We specifically price certain products to be affordable to artists and arts organizations based off of their operating budgets.  Please visit our Pricing Page for a better breakdown.   If you still have concerns about affordability please reach out for a free initial consultation, and we can explore grant opportunities and free resources to help get you started.

Our group coaching program is specifically designed for micro, mini arts organizations, and individual artists to offer a cost-effective way to access valuable guidance and support. This setup is ideal for entities at these levels, allowing for shared learning experiences while managing costs effectively. When an organization evolves to what we classify as ‘small’ size, the complexities and nuances of its operations and challenges tend to increase. At this point, we recommend more tailored support that can dive deep into these complexities. This ensures that every organization, regardless of its size, receives the most beneficial form of guidance and support tailored to its specific stage of growth. Our aim is to provide the right environment for each organization to thrive, recognizing the distinct needs at each level of development.

Our main focus is on arts organizations – specifically those under $5 million: theaters, galleries, and cultural groups all aiming to increase their audience reach and use their resources more effectively.  

We’re deeply rooted in the arts sector. With a team that has firsthand experience in arts organizations, we bring a unique perspective that’s both creative and grounded in practical industry knowledge.

Absolutely! At certain retainer levels, we can manage all your advertising needs, including deadlines, Google grant management, and social media ad campaigns. 

We do! While many of our resources are free, such as workshops and social content, we’ve also worked directly with individual artists on a more personalized basis, often supported by grants. Group sessions are also an option.

We use a range of metrics to assess success, starting with your mental health, are you feeling more focused, a bit lighter, and hopefully less stressed.  Then of course we focus on audience growth, engagement rates, ticket sales, and the overall return on your marketing investment.

Expect enhanced audience engagement, smarter use of your marketing budget, an increase in ticket sales, less stress among your staff, and consistent organizational growth. Not to mention, a friend in your corner.  Your job is hard!

It all begins with understanding you: your challenges, objectives, and what makes your organization unique. From there, we develop a strategy tailored to your specific needs.

Starting is simple: reach out for a complimentary discovery call. We’ll discuss your needs and craft a personalized marketing strategy, followed by ongoing support and strategy adjustments. 

Results can vary, but typically you’ll see positive changes within a few months of implementing our strategies.

While marketing is our main focus, our strategies often complement grant writing and fundraising. We also have connections with industry specialists in grant writing and fundraising, and we’re more than willing to make introductions. 

Yes, we offer workshops and training sessions in various aspects of arts marketing, aimed at enhancing the skills and knowledge of your team.

Our firm is dedicated to the arts and culture sector. We focus exclusively on this industry and do not offer services outside of it.

GETTING STARTED IS SIMPLE

1.

BOOK YOUR DISCOVERY CALL

It all starts with a simple, complimentary no-pressure conversation. This is your chance to ask questions, discuss the specific challenges your organization is facing, and discover how we can make a difference.

2.

CLARIFY + STRATEGIZE

Through our collaborative and insightful approach, we'll develop step-by-step, personalized recommendations that align with your goals and resources. This process ensures you feel informed and confident about your organization's journey.

3.

IMPLEMENT AND THRIVE

Watch as your organization transforms - with streamlined marketing, optimized resources, and expanding reach. Our goal is to empower you, so the progress you make with us enriches your organization's impact both internally and in the community.

The Key Elements of Effective Arts Marketing

TRANSFORM ARTS CHAOS

into Organizational Balance & Mindful Growth

The Key Elements of Arts Marketing

Download Our Guide to Arts Marketing Plans