The Key Elements of Effective Arts Marketing


This Month in Arts Marketing: March 2024

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Arts Marketing

Elevating Arts Marketing in 2024: 5 Essential Strategies for Success

If you work in arts marketing (whether your title dictates it or your to-do list ends up in that department), 2024 is setting up to be a year of pivoting and adjusting. With new technologies, techniques, consumer preferences, and changes happening at neck-breaking speeds, reevaluating your strategies and being open and adaptive is more important

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performance season

How to Prepare for a Spectacular Performance Season: 5 Essential Steps for Arts Organizations

As the new year quickly unfolds before us, arts organizations are gearing up for an exciting performance season ahead. At Confluence Arts Solutions, we understand the intricate balance between artistic passion and practical business acumen. We recognize the unique challenges non-profit arts organizations face and are committed to equipping them with the tools and support

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strategic marketing plan

5 Big Reasons to Stay True to Your Strategic Marketing Plan this Holiday Season

At Confluence Arts Solutions, we understand the pressures that small and mid-sized non-profit arts organizations face during the holiday season, and why it may have you rethinking your strategic marketing plan. Many performing arts organizations succumb to the temptation of offering steep discounts and creating holiday-specific content in hopes of boosting short-term revenue. However, we

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audience research

5 Reasons for Performing Arts Organizations to Invest in Audience Research: The Power of Truly Knowing Your Audience

The key to success in performing arts marketing lies in understanding and connecting with your audience. For arts marketers, delving into audience research is not just a task, but a strategic move that opens doors to invaluable insights. This knowledge is pivotal in crafting marketing strategies that resonate deeply with your target demographics, fostering stronger

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crafting mass emails for arts organizations

7 Effective Steps To Crafting Engaging Mass Emails For Arts Organizations: Boost Ticket Sales And Audience Engagement

Effectively communicating with your audience is crucial for arts organizations seeking to sell tickets, drive traffic to their website, or share important news. And in today’s world, that means mass emails.  Mass emails are a powerful tool for achieving these goals, but crafting them in a way that engages readers and encourages action can be

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Your questions answered

Common questions

We specialize in bridging your strategic plans with daily operations, growing and diversifying audiences, planning for seasons and events, and crafting efficient marketing budgets. Plus, we’re here for the everyday marketing needs of small and mid-sized arts organizations.

We specifically price certain products to be affordable to artists and arts organizations based off of their operating budgets.  Please visit our Pricing Page for a better breakdown.   If you still have concerns about affordability please reach out for a free initial consultation, and we can explore grant opportunities and free resources to help get you started.

Our group coaching program is specifically designed for micro, mini arts organizations, and individual artists to offer a cost-effective way to access valuable guidance and support. This setup is ideal for entities at these levels, allowing for shared learning experiences while managing costs effectively. When an organization evolves to what we classify as ‘small’ size, the complexities and nuances of its operations and challenges tend to increase. At this point, we recommend more tailored support that can dive deep into these complexities. This ensures that every organization, regardless of its size, receives the most beneficial form of guidance and support tailored to its specific stage of growth. Our aim is to provide the right environment for each organization to thrive, recognizing the distinct needs at each level of development.

Our main focus is on arts organizations – specifically those under $5 million: theaters, galleries, and cultural groups all aiming to increase their audience reach and use their resources more effectively.  

We’re deeply rooted in the arts sector. With a team that has firsthand experience in arts organizations, we bring a unique perspective that’s both creative and grounded in practical industry knowledge.

Absolutely! At certain retainer levels, we can manage all your advertising needs, including deadlines, Google grant management, and social media ad campaigns. 

We do! While many of our resources are free, such as workshops and social content, we’ve also worked directly with individual artists on a more personalized basis, often supported by grants. Group sessions are also an option.

We use a range of metrics to assess success, starting with your mental health, are you feeling more focused, a bit lighter, and hopefully less stressed.  Then of course we focus on audience growth, engagement rates, ticket sales, and the overall return on your marketing investment.

Expect enhanced audience engagement, smarter use of your marketing budget, an increase in ticket sales, less stress among your staff, and consistent organizational growth. Not to mention, a friend in your corner.  Your job is hard!

It all begins with understanding you: your challenges, objectives, and what makes your organization unique. From there, we develop a strategy tailored to your specific needs.

Starting is simple: reach out for a complimentary discovery call. We’ll discuss your needs and craft a personalized marketing strategy, followed by ongoing support and strategy adjustments. 

Results can vary, but typically you’ll see positive changes within a few months of implementing our strategies.

While marketing is our main focus, our strategies often complement grant writing and fundraising. We also have connections with industry specialists in grant writing and fundraising, and we’re more than willing to make introductions. 

Yes, we offer workshops and training sessions in various aspects of arts marketing, aimed at enhancing the skills and knowledge of your team.

Our firm is dedicated to the arts and culture sector. We focus exclusively on this industry and do not offer services outside of it.




It all starts with a simple, complimentary no-pressure conversation. This is your chance to ask questions, discuss the specific challenges your organization is facing, and discover how we can make a difference.



Through our collaborative and insightful approach, we'll develop step-by-step, personalized recommendations that align with your goals and resources. This process ensures you feel informed and confident about your organization's journey.



Watch as your organization transforms - with streamlined marketing, optimized resources, and expanding reach. Our goal is to empower you, so the progress you make with us enriches your organization's impact both internally and in the community.


into Organizational Balance & Mindful Growth

The Key Elements of Arts Marketing

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