Launching Early Winter 2024

In this 4-week program, arts admins and marketers create a full step-by-step marketing campaign to launch your season, and begin selling subscriptions/packages and single tickets. Set your season up for early success with a strong foundation!

Your complete guide to creating marketing plans for the season launch of your small non-profit arts organization (even if you have no marketing experience and no idea where to start.)

Join the course waitlist

This is a new program opening in early winter of 2024, it’s designed to prepare you to launch your season in the Spring. 


This course will help you chart your path forward to a Performing Arts Season Launch and give you all the tools you need to get there, including timelines, checklists, budgeting tools and rollout content plans. The goal is to make launching your new season effective and easy! 

The course itself will be online and self-paced so you can work on it when it’s convenient to you.  There will be weekly live zoom sessions for you to submit and ask questions to the CAS team, and get the opportunity for the CAS coaches to review your work and give feedback and help keep you on track to success.

Joining the waitlist allows you to receive information about the course. It is not a commitment to the course, though since enrollment is limited it also serves to allow you early access before enrollment is publicly launched.  

Download Our Guide to Arts Marketing Plans