When it comes to performing arts promotion, digital marketing is hands down the way to go. While traditional methods like print ads and flyers still have their place, there’s no denying that going digital is going to make your resources go much further. With a recent study suggesting that this type of marketing generates 50% more interactions than traditional marketing, there is no question as to why it should be the core of performing arts promotion. But if you still aren’t convinced, here are 5 real reasons why you should make the switch today!
Compared to traditional marketing channels, digital marketing is much more cost-effective. For example, email marketing has an average ROI of $42 for every $1 spent. And for our clients that replaced traditional media with Instagram and Facebook advertising, they are spending less money overall and reaching more people. Who wouldn’t love that?
By allocating your marketing budget to digital channels first, you can save money while still getting great results.
2. Wider Reach:
With digital marketing, you can reach a wider audience than ever before. According to a recent study, 58% of Americans use social media to discover new products or services. By fully utilizing your social media platforms like Facebook, TikTok, and Instagram, you can promote your events to a much larger audience than traditional methods would allow.
3. Brand Awareness:
But digital marketing doesn’t have to just be used for promoting individual events or performances. It can also help increase brand awareness for your performing arts organization. By creating engaging content and promoting it on social media, you can build a following and establish your brand as a thought leader in the industry.
Cultivating a strong presence for your organization online will help you to draw in new audience members and keep them by building their trust. People are drawn to authenticity, and therefore they are going to be much more willing to take a chance on your organization if they feel they already know who you are and what you stand for.
4. Targeted Advertising:
Why is it more effective and cheaper? This type of marketing allows you to target your advertising to specific demographics, interests, and behaviors. This means you can reach people who are most likely to be interested in your event, which can increase ticket sales and attendance, and cost you less because you’re only talking to the people that care.
This is also a chance to diversify and grow your audience. If you always market through the same channels and to the same people, you are never going to grow in this area. Digital marketing will help you to get outside of your habitual marketing methods and expand beyond it. By personalizing your messaging and promotions to specific audiences, you can help to build relationships with your target audience and create a sense of community around your brand.
5. Real-Time Feedback and Measurable Results:
Another great thing about digital marketing is that it provides real-time feedback on your campaigns. This is really beneficial because it means that you will be able to quickly adjust your strategy based on what you see that is working and what’s not. This allows you to optimize your campaigns for maximum effectiveness—again saving time and money!
You can also use these digital methods to track and measure your results with a high degree of accuracy. This means you can see exactly how many people are clicking on your ads, visiting your website, and buying tickets to your event. And if something isn’t yielding the results that you want, you can adjust promptly.
When it comes to performing arts promotion, digital marketing is the most effective advertising strategy. By leveraging the power of digital channels, you can reach a wider audience, target your advertising, save money, get real-time feedback, measure your results, and increase brand awareness. So why wait? Start planning your digital marketing strategy today and watch your ticket sales soar!
Do you feel intimidated by the idea of digital marketing or at a loss for where to begin? Our team is here to help! Our strategies are backed by data and success stories, but we don’t just stop there. The world of digital marketing is always evolving, and we are keen to keep evolving along with it. To learn more about what services we offer at Confluence Arts Solutions and how we can support you and your organization, click the button below to schedule a consultation with us today!