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Arts Marketing

Elevating Arts Marketing in 2024: 5 Essential Strategies for Success

If you work in arts marketing (whether your title dictates it or your to-do list ends up in that department), 2024 is setting up to be a year of pivoting and adjusting. With new technologies, techniques, consumer preferences, and changes happening at neck-breaking speeds, reevaluating your strategies and being open and adaptive is more important …

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performance season

How to Prepare for a Spectacular Performance Season: 5 Essential Steps for Arts Organizations

As the new year quickly unfolds before us, arts organizations are gearing up for an exciting performance season ahead. At Confluence Arts Solutions, we understand the intricate balance between artistic passion and practical business acumen. We recognize the unique challenges non-profit arts organizations face and are committed to equipping them with the tools and support …

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strategic marketing plan

5 Big Reasons to Stay True to Your Strategic Marketing Plan this Holiday Season

At Confluence Arts Solutions, we understand the pressures that small and mid-sized non-profit arts organizations face during the holiday season, and why it may have you rethinking your strategic marketing plan. Many performing arts organizations succumb to the temptation of offering steep discounts and creating holiday-specific content in hopes of boosting short-term revenue. However, we …

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audience research

5 Reasons for Performing Arts Organizations to Invest in Audience Research: The Power of Truly Knowing Your Audience

The key to success in performing arts marketing lies in understanding and connecting with your audience. For arts marketers, delving into audience research is not just a task, but a strategic move that opens doors to invaluable insights. This knowledge is pivotal in crafting marketing strategies that resonate deeply with your target demographics, fostering stronger …

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crafting mass emails for arts organizations

7 Effective Steps To Crafting Engaging Mass Emails For Arts Organizations: Boost Ticket Sales And Audience Engagement

Effectively communicating with your audience is crucial for arts organizations seeking to sell tickets, drive traffic to their website, or share important news. And in today’s world, that means mass emails.  Mass emails are a powerful tool for achieving these goals, but crafting them in a way that engages readers and encourages action can be …

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marketing challenges

3 Best Tips For Navigating Marketing Challenges: Thriving Without A Marketing Team In Performing Arts Organizations

In the dynamic world of performing arts organizations, operating without a marketing department is one of the many common marketing challenges. Marketing plays a crucial role in attracting new audiences and sustaining growth, and while some organizations may have experienced early success through word-of-mouth, there comes a point where active marketing becomes essential to reach …

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Performing Arts Ticket Sales

HOW TO INCREASE PERFORMING ARTS TICKET SALES: 5 PROVEN MARKETING STRATEGIES FOR ORGANIZATIONS

Whether you’re a theater, dance company, music ensemble, or other performing arts organization, these strategies are designed to engage your audience, increase your organization’s visibility, and ultimately drive ticket sales. We will be exploring five proven marketing strategies that can help your organization boost its performing arts ticket sales. So, let’s dive in! 1. Embrace Social …

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Google Ad Grants

Maximizing Google Ad Grants for Digital Success: 5 Powerful Strategies For Nonprofit Arts Organizations

Are you a nonprofit arts organization trying to navigate the digital world with a tight budget? We get it. The world of performing arts marketing, especially when it comes to digital advertising, isn’t always a walk in the park and there is a long list of challenges that you and your organization face.  Enter Google …

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