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STRATEGIC MARKETING PLAN OPTIONS

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Arts Marketing Blueprint

Our Arts Marketing Blueprint stands as your cornerstone tool, a bridge between your overarching vision and the daily efforts needed to realize it. Through a deep dive we'll do comprehensive research and then create a complete guide with specific tactics to tell your story, grow your audiences, increase your revenue and work through changes and shifts in the arts world.

Basic Arts Marketing Plan

Think of our Basic Arts Marketing Plan as your handy roadmap. It helps you focus on what you offer to audiences, get to know your consumers, timelines, and infrastructure needed, and figure out how to reach audiences in the easiest (and least stressful) way possible for you or your team. It's like your compass, pointing you in the right direction to hit those short-term goals and build relationships.

BAMP Light

This concise, one-page plan offers a broad perspective, focusing on your unique offerings to audiences, understanding your audience's preferences, and identifying key milestones. It simplifies the path to reaching your audience, minimizing stress and streamlining efforts for you and your team.

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Digital Marketing Plans

The most effective campaigns are a balance of the correct budgeting, timing, and content for your audiences. We are here to help you develop the plan for your show, event, or season that will spread your work in the best way to new and existing audiences.

Brand Development

More than just logos and color schemes on your website, your brand is a lasting impression and experience for your audiences that stretches to all touch-points; social media profiles, advertisements, show nights, fundraising events, etc. We love helping our clients deeply develop, organize, and implement a complete brand.

Content Marketing Plans

Capturing the right content and delivering at the right time is a skill. Together we can plan a rhythm that your team can ease into, getting the most out of what you already have and moving forward with it.

New Buyer Plans

Everyone loves seeing new faces in the audience, but getting your first time ticket buyers to come back again and again is a real accomplishment. Keeping track of and following up with your newest audience members is a way to ensure the growth of your organization for generations to come.

Audience Growth Plan

Unlocking the potential of your audience is an art and science. Audience Growth Plans are designed to identify new segments and expand your reach effectively. By analyzing current audience data and market trends, we strategize on how to attract diverse groups. Whether it's through targeted campaigns, community engagement, or enhancing the event experience, we're here to guide your growth and broaden your impact.

Subscription Growth Plans

Our Subscription/Membership Growth Plans focus on creating compelling reasons for your audience to commit long-term. From exclusive benefits to personalized experiences, to becoming a part of your community, we help you craft subscription offers that resonate with your audience's desires and expectations, turning casual attendees into devoted subscribers.

House ReScales

Optimizing your venue's seating arrangement can significantly impact revenue and patron satisfaction. Take a data-driven approach to reimagining your seating chart. By analyzing past sales patterns, customer feedback, and pricing strategies, we help you create a seating plan that maximizes both attendance and income, ensuring every event feels intimate and inclusive.

Ticket Pricing Analysis

Setting the right price for your tickets is a delicate balance. Our Ticket Pricing Analysis dives deep into your audience's demographics, spending habits, and perceived value to recommend pricing strategies that work. We consider everything from premium seating options to dynamic pricing models, ensuring your pricing structure attracts, retains, and satisfies your audience.

Patron Loyalty Programs

Building lasting relationships with your audience goes beyond the event itself. Our Patron Loyalty Programs are designed to reward and recognize your most dedicated supporters. By offering tailored rewards, exclusive access, and personalized communication, we help you turn regular attendees into passionate advocates for your organization, fostering a sense of belonging and loyalty.

In Person Engagement Plans

Creating memorable experiences for your audience doesn't just happen on stage. Our In-Person Engagement Plans focus on enhancing every aspect of your patrons' visit. From the moment they arrive to their journey home, we devise touchpoints and interactions that delight, inform, and connect. Whether it's through special events, interactive displays, or personal greetings, we're here to transform a night out into an unforgettable experience.

Fundraising Strategies

Let's face it, we will always want more budget to work with! So until we all reach the point where money isn't a concern (what a dream, right!?), fundraising efforts are necessary for our non-profit organizations to thrive. Let us help you develop the most effective campaigns to show your organization's value and bring in more funds.

How the Blueprint Process Works

WHAT’S NEW IN ARTS MARKETING?

MAY 2024

Your questions answered

Common questions

We specialize in bridging your strategic plans with daily operations, growing and diversifying audiences, planning for seasons and events, and crafting efficient marketing budgets. Plus, we’re here for the everyday marketing needs of small and mid-sized arts organizations.

We specifically price certain products to be affordable to artists and arts organizations based off of their operating budgets.  Please visit our Pricing Page for a better breakdown.   If you still have concerns about affordability please reach out for a free initial consultation, and we can explore grant opportunities and free resources to help get you started.

Our group coaching program is specifically designed for micro, mini arts organizations, and individual artists to offer a cost-effective way to access valuable guidance and support. This setup is ideal for entities at these levels, allowing for shared learning experiences while managing costs effectively. When an organization evolves to what we classify as ‘small’ size, the complexities and nuances of its operations and challenges tend to increase. At this point, we recommend more tailored support that can dive deep into these complexities. This ensures that every organization, regardless of its size, receives the most beneficial form of guidance and support tailored to its specific stage of growth. Our aim is to provide the right environment for each organization to thrive, recognizing the distinct needs at each level of development.

Our main focus is on arts organizations – specifically those under $5 million: theaters, galleries, and cultural groups all aiming to increase their audience reach and use their resources more effectively.  

We’re deeply rooted in the arts sector. With a team that has firsthand experience in arts organizations, we bring a unique perspective that’s both creative and grounded in practical industry knowledge.

Absolutely! At certain retainer levels, we can manage all your advertising needs, including deadlines, Google grant management, and social media ad campaigns. 

We do! While many of our resources are free, such as workshops and social content, we’ve also worked directly with individual artists on a more personalized basis, often supported by grants. Group sessions are also an option.

We use a range of metrics to assess success, starting with your mental health, are you feeling more focused, a bit lighter, and hopefully less stressed.  Then of course we focus on audience growth, engagement rates, ticket sales, and the overall return on your marketing investment.

Expect enhanced audience engagement, smarter use of your marketing budget, an increase in ticket sales, less stress among your staff, and consistent organizational growth. Not to mention, a friend in your corner.  Your job is hard!

It all begins with understanding you: your challenges, objectives, and what makes your organization unique. From there, we develop a strategy tailored to your specific needs.

Starting is simple: reach out for a complimentary discovery call. We’ll discuss your needs and craft a personalized marketing strategy, followed by ongoing support and strategy adjustments. 

Results can vary, but typically you’ll see positive changes within a few months of implementing our strategies.

While marketing is our main focus, our strategies often complement grant writing and fundraising. We also have connections with industry specialists in grant writing and fundraising, and we’re more than willing to make introductions. 

Yes, we offer workshops and training sessions in various aspects of arts marketing, aimed at enhancing the skills and knowledge of your team.

Our firm is dedicated to the arts and culture sector. We focus exclusively on this industry and do not offer services outside of it.

GETTING STARTED IS SIMPLE

1.

BOOK YOUR DISCOVERY CALL

It all starts with a simple, complimentary no-pressure conversation. This is your chance to ask questions, discuss the specific challenges your organization is facing, and discover how we can make a difference.

2.

CLARIFY + STRATEGIZE

Through our collaborative and insightful approach, we'll develop step-by-step, personalized recommendations that align with your goals and resources. This process ensures you feel informed and confident about your organization's journey.

3.

IMPLEMENT AND THRIVE

Watch as your organization transforms - with streamlined marketing, optimized resources, and expanding reach. Our goal is to empower you, so the progress you make with us enriches your organization's impact both internally and in the community.

The Key Elements of Effective Arts Marketing

TRANSFORM ARTS CHAOS

into Organizational Balance & Mindful Growth

The Key Elements of Arts Marketing

Download Our Guide to Arts Marketing Plans