The Key Elements of Effective Arts Marketing

A Basic Arts Marketing Plan

Think of our Basic Arts Marketing Plan as your handy roadmap. It helps you focus on what you offer to audiences, get to know your consumers, timelines, and infrastructure needed, and figure out how to reach audiences in the easiest (and least stressful) way possible for you or your team. It's like your compass, pointing you in the right direction to hit those short-term goals and build relationships.

A Full Strategic Marketing Plan

Our Strategic Arts Marketing Plan stands as your cornerstone tool, a bridge between your overarching vision and the daily efforts needed to realize it. Through a deep dive we'll create a complete guide to tell your story, grow and delight your audiences and consumers, and spot how to work through changes and shifts in the arts world.

Elevate your vision, chart your course, and if you need help, we’re here to guide your marketing journey to new heights.


Some examples of plan components

Brand Development

More than just logos and color schemes on your website, your brand is a lasting impression and experience for your audiences that stretches to all touch-points; social media profiles, advertisements, show nights, fundraising events, etc. We love helping our clients deeply develop, organize, and implement a complete brand.

Fundraising Strategies

Let's face it, we will always want more budget to work with! So until we all reach the point where money isn't a concern (what a dream, right!?), fundraising efforts are necessary for our non-profit organizations to thrive. Let us help you develop the most effective campaigns to show your organization's value and bring in more funds.

New To File Ticket Buyer Plans

Everyone loves seeing new faces in the audience, but getting your first time ticket buyers to come back again and again is a real accomplishment. Keeping track of and following up with your newest audience members is a way to ensure the growth of your organization for generations to come.

Digital Marketing Plans

The most effective campaigns are a balance of the correct budgeting, timing, and content for your audiences. We are here to help you develop the plan for your show, event, or season that will spread your work in the best way to new and existing audiences.

Content Marketing Plans

Capturing the right content and delivering at the right time is a skill. Together we can plan a rhythm that your team can ease into, getting the most out of what you already have and moving forward with it.

Organizational Strategic Growth Plan

Translating short and long term organization growth goals into actionable items, it's eating the elephant one bite at a time! By setting Key Performance Indicators and objectives with us, you're one step closer to your org's next level!

"Working with Lynette and Megan at Confluence Arts has been a real joy -- and brought about big success! We are a start-up nonprofit artists residency, and with Confluence Arts guidance, we went from zero clients to robust bookings in a matter of months, all while keeping within our limited budget. Highly recommended!"

Want to learn more?

We would love to connect and learn about your needs to see where we can help!

Download Our Guide to Arts Marketing Plans